Hi, I'm Nimra Karamat,

and I'm a digital marketer

I help businesses connect, communicate and engage with their audiences in creative ways

About Me

I'm a performance-driven digital marketer with experience in SEO, content creation, and campaign management. I can create comprehensive digital marketing strategies to help reach your marketing goals.

I graduated from Wesleyan University with a Bachelors in government and environmental studies. My untraditional educational background helps me to understand the world differently. My experience in public relations and desire to create sustainable solutions can take your company to the next level.

In my free time I'm either discovering new music or spending time in nature!

Why Me?

My background in public relations helps me to understand different narratives in communications with customers, investors, and businesses. I'm skilled at recognizing patterns in markets and consumers to successfully nurture leads.

I know what it takes to sell a product, service, or idea

Two years ago, I co-founded a sustainable fashion brand to solve the fast fashion crisis. All of our clothing was made entirely from deadstock fabric. We saw an opportunity to make circular fashion mainstream and brought our vision to life.

We raised over $10,000 in funding within just a year. In 2022, Infinitely won the Connecticut Entrepreneurship award for first place. I designed the website, managed social media accounts, influencer marketing, paid ads, and handled design and manufacturing.

I'm a content creator

Educational content for Infinitely.co to increase web traffic

Product design content to nurture lead generation for JustBe.eco

Website design for JustBe.eco

Where Am I Now?

Currently, I'm expanding my marketing skills as a digital marketing intern at Sky Society. At Sky Society, I create SEO-optimized content and direct influencer marketing campaigns with brand partners to promote engagement and reach.

Blog content to increase web traffic

Reel content to drive social media engagement

Paid Instagram carousel ad to increase Linkedin group members

I'm a Visionary

I had the opportunity to help rebrand Sky Society to better fit their marketing needs.

Before:

Instagram content didn't offer consistent brand experience. Color scheme didn't align with audience of young professionals and brand mission was unclear.

After:

Consistent and bold color scheme that looks more professional and organized. Content is curated and posted using content planners.

Campaign Management

I worked with Sky Society to promote weekly podcasts and products.

Worked on weekly newsletters to drive web traffic.

Averaged an open rate of 64%.

Previously, Sky Society averaged an open rate of 30 - 40%.

Onboarded and managed influencers to promote sales of Sky Society products.

Event Coordination

I helped create and facilitate Sky Society's marketing events.

Fly With Sky was an event created for women to take a "world tour" of marketing.

I helped create promotional content for the event and led discussions.

With over 132 registrants (2nd highest of any event Sky Society has hosted), we had a 42% attendance rate.

Eventbrite landing page had a 21% conversation rate. We had attendees from 7 different countries.

Certifications

&

Software Experience

Let's Work Together