About

Hello, I'm Samoya Peters- The Radiant Marketer and Visual Storyteller. With 1-3+ years of experience, I bring a seasoned perspective to the marketing landscape, where I infuse energy and bright ideas.

Hailing from NYC, As a quick-thinking data maverick, I navigate data analytics and marketing campaigns, consistently driving revenue for leading brands. Beyond boardrooms, I'm a freelance photographer, capturing moments that transcend pixels and tell soulful stories.

My academic foundation from Syracuse University, with a bachelor's degree in Communications, enhances my blend of strategic acumen and creative expression. Join me as we explore the realms of marketing brilliance and the enchantment that unfolds through captivating visuals. Ready to embark on this radiant journey? Let's shine together!

Microsoft 365

Google Analytics

Slack

Mailchimp

SEMRUSH

Tableau

Canva

HubSpot

Google Suite

Salesforce

Oracle

Workday

Email

Marketing

Objective:

Elevate email marketing effectiveness by delivering compelling content to subscribers, enhancing customer engagement, driving website traffic, and accomplishing specific marketing objectives. My focus includes promoting noteworthy achievements, sharing valuable insights, and fostering a sense of community within the target audience.

Process:

Crafted compelling Sky Society emails that featured diverse elements, including highlights of podcast guests, curated pop culture and marketing news, exclusive mini-interviews with accomplished women, and updates on current events like the Sky Society networking event. Employed dynamic content strategies to personalize the email experience for different subscriber segments, ensuring relevance and resonance with the audience

Results:

Achieved a robust email performance with a 61.6% open rate (5,713 subscribers) and a 1.9% click-through rate (172 subscribers). These metrics provided valuable insights for ongoing optimization, enhancing the impact of Sky Society email campaigns.

Influencer

Marketing

Objective:

Scout 25 influencers on HubSpot and TikTok for gifted collaborations on the Sky Society Affirmation Journal, supporting the SeekHer Foundation a non-profit that supports women’s

mental health.

Process:

Strategize outreach to content creators, specifically women under 10k followers, engaged in or aspiring towards careers; curate an email list, implement outreach via HubSpot, and secure 5 gifted collaborations for the Sky Society Affirmation Journal,

Results:

Pending Results

Objective:

Compose a compelling SEO-optimized blog post titled 'What do Fashion Marketers do?' to drive webiste traffic to the Sky Society website; concurrently, create a postgraduate article offering insights on how college students can earn money while in school.

Process:

Generated increased traffic to the Sky Society blog, achieved 100+ impressions on LinkedIn through shared content, and garnered over 150 readers for my Trusic blog, elevating it to the highest-read article on the website.

SEO &

Copywriting

Objective:

Elevate the online presence of Sky Society by developing and curating captivating social media content for the Instagram page, with a specific focus on showcasing and promoting Black-owned beauty brands. Implement strategic marketing takeaways to enhance engagement and foster a sense of community. Concurrently, contribute to the success of Trusic Music LLC's digital marketing campaign by creating and sharing compelling video content across various social media platforms, aiming to enhance brand visibility and audience connection

Process:

Conducted researched on three Black-owned beauty CEOs, showcasing their marketing achievements through visually appealing Canva content. Scheduled strategically, the posts aimed at maximum engagement. Simultaneously, at Trusic Music, I curated impactful video content and launched an Instagram ad campaign, boosting brand visibility and resonance.

Results:

Increased brand visibility across social media platforms, resulting in a X% growth in overall impressions. Achieved a Y% increase in video views and user engagement Contributed to a Z% rise in the number of followers across social media channels.

social Media

Marketing

Marketing

Event

Objective:

Ad achieved a notable reach of 4,135 and garnered 5,549 impressions, driving engagement with 300 profile activities. The strategic social media campaign led to 191 link taps, resulting in over 170 website visits. These efforts translated into a successful virtual event with a total attendance of 50 participants via Zoom, reflecting the effectiveness of the marketing strategy in not only reaching the target audience but also converting interest into active participation.

Public Relations

Background:

In my role as a key contributor at Sky Society Podcast, I led the creation of a compelling public relations statement for our episode featuring Richa Mangal, a distinguished leader in Amazon marketing. This achievement showcases my commitment to delivering premium content by strategically articulating Richa's compelling background story. Through this milestone, I demonstrated proficiency in thought leadership within the dynamic realm of marketing, contributing to the podcast's reputation as a premier platform for industry insights. This accomplishment underscores my dedication to elevating the podcasting experience, fostering community engagement, and providing valuable knowledge to our discerning audience.

Get In

Touch

DMV Area

646-724-4517

https://www.linkedin.com/in/samoyapeters/

Peterssamoya@gmail.com

Link to CV