Marketing portfolio
Silvana Rojas
Digital Marketer
Bio
Pet Lover
Passionate Sales & Marketing Marketer with a Love for Skincare & Makeup.
I'm a versatile marketer with experience as a Digital Marketing Intern at Sky Society, where I excel in managing influencer campaigns, content calendars, and hosting virtual events. Additionally, I serve as a Social Media Coordinator at Mucho Gusto, overseeing social media strategy and content creation. As a full-time SDR at Gusto, I effectively qualify and coordinate meetings for potential customers. When I'm not working, you'll find me indulging in my skincare routine alongside my beloved cats: Belisario, Nana, and Chifita, aptly named after my favorite Peruvian dish!
Originally from Lima, Peru, I'm bilingual and fluent in Spanish and English. Having graduated from FIU with a double major in Marketing and International Business and Sky Accelerator, holding an Advanced Digital Marketing Certificate, I bring creativity and a strong passion for growth to the field of marketing. With a proven track record of cross-functional collaboration in Sales and Marketing, I consistently drive brand awareness and approach each role with dedication and determination.
Seeking a marketing position that allows me to apply my diverse background, I am motivated to continue my professional development. As a quick learner with a strong work ethic, I am committed to going above and beyond to achieve success in any new role.
Work
SEO & Copywriting
Wrote SEO-optimized blog post using Semrush for keyword research.
Wrote a press release announcing Sky Society's Upcoming Fashion Friday Series.
Work
Email Marketing
Announced upcoming events and news in brand voice, conducted and facilitated an interview for our feature #SkySocietyGirl, and designed email layout through Mailchimp.
Coordinated production of weekly email newsletter expanding Sky Society's email list by 52% in 2 months, CTR of 4% and open rate of 37%.
Work
Brand Marketing
OBJECTIVE: Increase consistency and cohesiveness of brand image and message across all platforms
PROCESS: Carefully outlined every detail from brand voice, logo variations, fonts and colors. Conducted market research to analyze target audience
RESULTS: Clarified brand voice and increased brand awareness by tracking KPI's such as engagement ratio and overall traction to website
Work
Virtual Events
Help create, launch, and host virtual events. Assist with brainstorming ideas for the event, create Eventbrite registration page, event materials for social media channels and event moderation.
Results: 114 out of 150 tickets were sold, with a attendance rate of 35%.
Let's work together!
Phone
(561) 268-9842
Email
silvanarojasmo@gmail.com
Work
Social Media & UGC
Collaborated with a team of 3 to create and design a paid ad to encourage women to join the private LinkedIn group.
Designed paid ads, Instagram posts, UGC, and stories reaching a growth of 12.2% MoM.
Schedule and Create Content for TikTok increasing growth rate by 4.69% MoM.
Strategized content ideas for all social media platforms with a focus on increasing follower count