Marketing Portfolio

about yoko

Hey there, I'm Yoko Vang, a marketing enthusiast with a Bachelor's degree and 3+ years of experience in managing social media and content marketing.

With a keen attention to detail, I'm truly passionate about creating engaging content that resonates with the audience and drives meaningful interactions.

I take pride in designing effective marketing strategies and analyzing metrics with precision, ensuring that every aspect of the campaign is optimized for success. Whether it's staying up-to-date with the latest marketing trends or collaborating with others to deliver exceptional results.

I'm always excited to push the boundaries and make a lasting impact in the field of marketing.

Notion

Canva

Google Analytics

Semrush

Microsoft Office

Hubspot

Monday

Miro

Influencer Marketing

Social Media Marketing

SEO & Copywriting

email marketing

Work samples

Influencer marketing

Objective:

To leverage influencer marketing strategies and execution to drive brand awareness, engagement, and sales.

Process:

Utilize relevant tracking tools and analytics to monitor the performance of influencer campaigns. Track metrics such as reach, engagement, website traffic, and conversions. Assess the impact of influencer partnerships on brand awareness, follower growth, and sales.

Results:

Teaming up with influencers has resulted in increased audience engagement, with more likes, comments, shares, and lively social media interactions. This highlights the authentic connection formed between influencers, brands, and their dedicated followers, showcasing the ability to establish meaningful relationships and drive tangible engagement in influencer marketing.

Neroli Salon & Spa

Influencer website

Social Media marketing

Objective:

Designed paid ads, post ads, managed social media and content strategy to increased brand awareness, engagement with target audience, likes and ultimately drive desired actions such as website traffic, conversions, or sales.

Process:

Showcases a strategic approach to social media marketing, including tailored content strategies aligned with brand objectives and target audience.

Results:

Increase brand awareness and engagement. Engaging content and proactive interaction with the audience will result in higher levels of engagement, including likes, comments, shares, and mentions.

Analytics

Analyzed the collected data to identify patterns, trends, and areas of improvement. Look for correlations between different metrics and performance indicators to understand the effectiveness of marketing efforts and user behavior. Utilize data visualization techniques to present insights in a clear and understandable manner.

Email marketing

Objective:

Deliver targeted and engaging content to subscribers, nurture customer relationships, drive website traffic, and achieve specific marketing goals, such as promoting new podcasts, providing valuable resources, and building a supportive community.

Process:

Incorporate elements in emails, such as new podcasts, provided valuable marketing job resources, and fostered an inclusive and supportive community tailored to women in the marketing field Utilize dynamic content to create tailored experiences for different subscriber segments.

Results:

Monitoring email metrics, such as open rates of , click-through rates, and conversions, provided valuable data-driven insights. These insights helped refine email content, segmentation, and overall email marketing strategy for better performance and results.

Work Samples

Personal Content @xo.yokov

Creating fun and engaging lifestyle, product focused, & beauty content

yoko vang

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