digital marketer

content creator

me

I'm Bianca, a recent St. John’s University business grad. After graduation, I ​traveled across Asia, enhancing my global outlook and sparking a deep interest in ​digital marketing. Currently, I'm developing my skills as a Digital Marketing Intern ​at Sky Society and contributing to the innovative market research space as a ​Digital Marketing Manager at Subconscious.ai.

I'm also a passionate foodie and beauty enthusiast. My interests in new cuisines ​and beauty trends enrich my understanding of consumer preferences and help me ​stay connected to market shifts.

Skilled in content creation, email marketing, influencer marketing, and social media ​strategy, I have a versatile portfolio that demonstrates my ability to implement ​effective marketing strategies. My experience enables me to connect with diverse ​audiences while also leveraging data-driven insights for growth.

I excel in fast-paced settings, eager to drive brand consistency and innovation. ​With a solid foundation in content creation and proven success in digital campaigns, ​I am prepared to contribute significantly to the dynamic field of digital marketing.

CONTENT CREATION

EMAIL MARKETING

seo

SOCIAL MEDIA

INFLUENCER MARKETING

GRAPHIC DESIGN

pr

copywriting

virtual event planning

paid ads

EMAIL MARKETING

Advanced Digital Marketing Certification by Sky ​Society

Google Analytics for Beginners Certification ​by Google

How To Plan a Magnetic Content Strategy Using Semrush

Sky Society

Managed the creation and distribution of Sky Society's weekly email newsletter, reaching an audience of 11,000 subscribers. The newsletter updated the Sky Society community on the latest in marketing, and current events, and included an exclusive job board.

Researched current trends and valuable resources in careers and marketing, conducted interviews with featured newsletter guests, and crafted engaging content for the subject lines and introductions.

The newsletter achieved a 64.4% open rate and a 4.7% click-through rate.

Sky Society

Identified over 25 micro and macro influencers whose content aligned with Sky Society's brand values. Using Hubspot, I managed a TikTok influencer marketing campaign that doubled the expected onboarding key performance indicators.

To enhance promotion for Sky Society's Career Affirmation Journal, I facilitated the onboarding and creation of user-generated content (UGC) videos.

Janji

Approached influencers for gifted and paid collaborations, actively building relationships to enhance brand visibility.

Managed 12 TikTok team members for Janji, overseeing budgets and coordinating merchandise efforts to ensure alignment with brand messaging and promotional goals.

SKy society

Launched a LinkedIn poll for Sky Society's #DreamersDiscussion, asking women, “Which beauty brand do you think has the best social media?" The poll received 501 votes and 9,601 impressions, enhancing Sky Society's exposure among those interested in the marketing industry.

I created a carousel post for Sky Society's Instagram account using Canva, aimed at aspiring women in marketing who are actively seeking employment opportunities.

Subconscious.ai

Strengthen social media presence by developing and ​executing a content strategy that showcased the ​capabilities of Causal AI and Synthetic Respondents. ​Manage LinkedIn and X, creating five unique posts ​weekly using Canva and Figma.

Lead outreach campaigns to expand audience reach, ​communicate Subconscious.ai's market research ​innovations, and ensure consistent brand messaging ​across all platforms.

janji

Developed and expanded a TikTok account using analytics to optimize performance and strategies. Implemented a weekly content strategy with 10-15 original videos, including influencer-generated content.

Collaborated on digital marketing strategies to enhance social media growth and engaged with followers on Instagram and TikTok to boost brand loyalty.

VOWS OF STYLE

Created engaging Instagram story content for Vows of ​Style, designed to showcase their brand and connect with ​their audience.

The story content was tailored to highlight their unique ​offerings, enhance brand visibility, and drive audience ​engagement on their social media platforms.

SKy society

Utilized SEMrush to perform a keyword search, leading to the development of an SEO-optimized blog post for Sky Society's website to boost site traffic. This blog post emphasized the significance and advantages of goal setting in inbound marketing and secured a first-page ranking on Google

Developed a press release for the Sky Society Podcast episode with the goal of enhancing media coverage and audience interaction. Pulled authority quotes and conducted research to craft a compelling story.

Event marketing

Collaborated with colleagues to organize “Tortured ​Marketer's Department," a virtual event designed to ​boost engagement within the Sky Society community.

Successfully marketed event on LinkedIn, email and ​Instagram to receive over 100 registrations in 2 weeks.

The planning process involved brainstorming ideas on ​Miro, setting up the registration page on Eventbrite, and ​moderating the event to ensure smooth execution.

Paid ads

Created and launched an Instagram Paid Ad for Sky Society to promote a quarterly community event.

This ad specifically targeted young women aged 18-25 interested in marketing across the U.S., enhancing our strategic outreach and engagement efforts over a five-day campaign.