Hello, I’m Brea!
Hi there! I'm Breanna, a passionate marketer, currently serving as the Restaurant Marketing Director at Chick-fil-A for two franchise locations. With a knack for creativity and a heart for community, I thrive on bringing people together through innovative marketing strategies.
At Chick-fil-A, I wear many hats! From spearheading community outreach initiatives to orchestrating memorable events, and crafting social media campaigns. I'm constantly pushing boundaries to make a positive impact.
Proud alumna of Prairie View A&M University, where I earned my degree in Marketing back in 2020. Since then, I've been on a journey across diverse industries, including financial services, agencies, non-profit organizations, and hospitality.
Each experience has been a learning adventure. By sharpening my skills in adaptability and fostering a deep appreciation for the power of collaboration.
Now, I'm excited for my next chapter, with a wealth of knowledge and a passion for making meaningful connections. I am looking to expand my knowledge in digital marketing and/or event marketing
Let's connect and explore how we can create magic together in the world of marketing and beyond! ✨
Softwares & Certifications
Marketing Experience
Public Relations
Influencer Marketing
Copywriting & SEO
Brand Marketing
Social Media Marketing
Virtual Event Planning
Email marketing
Event Planning
Copywriting & SEO
Utilizing SEMrush for comprehensive keyword research, I crafted SEO-optimized blog posts for The Sky Society website, strategically designed to enhance organic traffic. The generated content aimed to attract targeted audiences through relevant keywords, ultimately driving engagement and increasing the website's visibility in search engine results.
Social Media
Curated engaging content using Chick-fil-A brand guidelines. Showing Chick-fil-A's core values, and highlighting them within restaurant-centric posts. Bringing awareness to national, local, and store-specific promotions driving both online engagement and in-store foot traffic.
Paid Ads
Designed and ran a paid Instagram story ad to promote the Sky Society Galentine’s Online Networking Event.
Reach: 4.1K
Impressions: 5,549
CTR: 4.20%
CPC: $0.23
Virtual Event
Organized a virtual networking event tailored for women in marketing on behalf of Sky Society, leveraging Eventbrite for seamless attendee management and registration tracking. Crafted engaging promotional content to be used across various channels including social media and email.
Physical Event
Organized numerous events for Chick-fil-A, using Eventbrite for managing attendee communications and registrations. Developed compelling promotional content for social media platforms and email campaigns. Notably, one of these events achieved full capacity on RSVP’s, boasting an impressive attendance rate of 92%.
Email Marketing
Collaborated with the team to craft an email newsletter for the Sky Society brand for a subscribed Audience.
Notably, this particular email achieved a commendable 59.4% open rate and a 2.9% click-through rate (CTR).
