eva Nicole

svenningsen

about Me

Hello, I’m Eva Svenningsen! I am passionate about marketing because it combines my love for creative storytelling with analytical problem solving. As a Digital Marketing Intern at Sky Society, I’m currently refining my technical skills by actively contributing to SEO-optimized blog content, influencer marketing campaigns, and more!

Graduating with a Bachelor’s degree in Marketing and Leadership minor from the University of Minnesota in May 2024, I’ve cultivated a versatile skillset perfectly suited to the dynamic nature of marketing. Continuing my journey, I am also a Master of Marketing candidate at the University of Minnesota, set to graduate in May 2025.

I bring a friendly, positive, and collaborative approach to work, coupled with a proactive nature and strong project management skills. Beyond the professional realm, I deeply value and strive to build long-term relationships, mirroring my commitment to connecting brands with people.

Skills & Certifications

Google Professional Certificate in Project Management

Inbound Marketing Certification by Hubspot Academy

Google Analytics Certification

Advanced Digital Marketing Program by Sky Society

Certified Professional Project Manager (CPPM) by the University of St. Thomas in Minnesota

marketing experience

influencer marketing

Sky Society

Lead strategic outreach and collaboration efforts with 25 TikTok micro-influencers to enhance brand visibility through our Sky Society Career Affirmation Journal. Implemented Hubspot for campaign management and optimized email marketing communications. Currently driving results in an ongoing campaign, with outcomes pending evaluation.

virtual

events

Sky Society

Contribute significantly to the entire event planning process, from ideation to executing Eventbrite registration pages, designing promotional materials, including paid Instagram advertisements with a notable $0.22 cost per click, drafting emails, and actively moderating events. The primary objective of the event is to drive community engagement and foster long-term relationships with clients to enhance the Sky Society brand. With 200 registrants, there was a successful 25% conversion rate to the Eventbrite landing page.

SEO & copywriting

Sky Society

Authored an SEO-optimized blog post titled “Top Ten Tips for a Happy Life after Graduation” for the Sky Society Blog. Conducted thorough keyword research using SEMRUSH, identifying and strategically incorporating high-impact keywords such as “Life after Graduation” with a volume of 110 and a difficulty rating of 46% to enhance search engine visibility and content effectiveness.

social media marketing

Guaranteed Karma

Independently managed the daily social media operations for Guaranteed Karma on TikTok and Instagram, effectively managing both inbound and outbound engagement strategies. Leveraged graphic design proficiency with tools such as Canva to create visually appealing content for promoting upcoming events. Actively cultivated a vibrant community through engaging interactions with the social media audience, consistently upholding brand standards, values, and tone.

Michael Foods, Inc.

email marketing

Sky Society

Collaborate with another colleague to conceptualize and write the weekly newsletter for Sky Society. The newsletter is dedicated to sharing valuable marketing and career resources, updates on upcoming event, and a weekly job board. This specific newsletter focused on career affirmations entering the new year and instilling confidence in yourself to go after your career dreams. The newsletter achieved an above average open rate of 58.2%.

Additionally authored a press release for an upcoming podcast episode that offers insights into initiating connections on LinkedIn how to cold message those you admire on LinkedIn in order to make connections, aiming to foster networking and secure informational interviews or dream job opportunities. Metrics are pending as the press release has not been published yet.

consumer

insights & Data

Marketing Analytics Course

Utilized excel functions, including pivot tables, T-Tests, ANOVA, regression, and more to make data-driven decisions in hypothetical case studies for Marketing Analytics and Statistics course with creative presentation building.

Michael Foods, Inc.

Applied data-driven decision making methodologies using diverse data management platforms, such as Nielsen Data and Datassentials, during my Marketing & Brand Management internship at Michael Foods, Inc. Developed proficiency in delivering compelling marketing and sales presentations within a corporate environment, seamlessly blending creativity with statistical data to substantiate ideas and proposals.

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