Marketing

Portfolio

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About

me

I am a Digital Marketing Apprentice for Sky Society where I collaborate on a variety of marketing projects including managing influencer campaigns, copywriting, and social media. I am also interning at a startup Digital Marketing Agency, Star Media & Marketing, where I am working with small businesses in developing their branding and social media presence. When I am not working, I love to create memorable moments by planning annual trips and special events for my friends and family.

I received my Bachelor’s in Marketing from Texas State and my M.B.A from University of North Texas. I wanted a career that gave me space to be creative and analytical, whether that’s with an overall marketing strategy or specific messaging.

I’m looking to continue building on my marketing skills I’ve acquired in college and past work experiences and apply them to a company I can grow with. I am a quick learner and willing to do whatever it takes to be successful in a new role.

Certifications & Skills

SEO&

Copywriting

Influencer Marketing

Social

Media

Email Marketing

Brand

Refresh

SEO&

Copywriting

Wrote an SEO optimized blog post titled, “Influencer Events & How They Work” for the Sky Society blog. Currently ranked on page 3 of google search

Wrote press release for Sky Society Podcast episode, contributing to increased media attention and audience engagement

Influencer

Marketing

Collaborated with micro-influencers on Tiktok to advertise Sky Society's Career Affirmation Journal.

Drafted email outreach sequence and

researched TikTok influencers in our target audience with suitable engagement numbers

Tik Tok campaign generated over 12.9k in viewership with an engagement rate of 4.48%

Social Media

&Branding

Created a paid ad story to increase awareness and drive traffic to the Sky Society Women in Marketing LinkedIn Page

Created Brand Kit for brand new online craft boutique. Designed logos for branding purposes

Email

Marketing

Collaborated with a colleague to draft the Sky Society Weekly Newsletter.

The Sky Society newsletter focuses on sharing marketing and career resources, information on upcoming events, pop culture, and the weekly job board.

Virtual

Events

Helping create, launch, and host virtual events. Assisting in everything from brainstorming event ideas, creating Eventbrite registration pages, designing promotional materials, and event moderation.

It's a Beautiful Thing When a Career and A Passion Come Together

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