I drive brand success through creative
storytelling
storytelling
Hi, my name is Kayla Malabanan! I am passionate about marketing and the blending of both creative storytelling and analytical problem-solving. As a Digital Marketer for Sky Society, I create content on multiple platforms on social media, newsletters, or creating blog posts. In my free time, I enjoy being active, traveling, pottery painting, and learning how to cook new recipes.
I graduated from the University of California, Riverside with a BS in marketing. I am truly passionate about digital marketing and my passion lies in the art of storytelling, leveraging compelling narratives to connect brands with their targeted audiences. My versatile skillset aligns with the dynamic nature of marketing.
I have a creative and business-minded mindset and value the transformative power of marketing in bringing ideas to life, fostering connections, and driving strategic growth. I approach work with a friendly, positive, and collaborative mindset and prioritize and build lasting relationships that reflect my dedication to connecting brands with people.
CONTENT CREATION
EMAIL MARKETING
seo
SOCIAL MEDIA
pr
INFLUENCER MARKETING
copywriting
virtual event planning
Google Analytics for Beginners Certification by Google
Social Media Certification by HubSpot
Content Marketing Certification by HubSpot
Copywriting for Social Media Certification by LinkedIn
Advanced Digital Marketing Certification by Sky Society
check out my work
check out my work
sky society
OBJECTIVE
Collaborated with a colleague on curating the weekly newsletter for Sky Society. The newsletter focuses on delivering valuable marketing and career resources to 10k subscribers, updates on upcoming events, and a weekly job board.
PROCESS
Implemented diverse email content featuring new podcasts, valuable marketing job resources, and efforts to cultivate an inclusive community for women in marketing.
RESULTS
Achieved a 61.9% open rate (5,739 subscribers) and a 1.9% click-through rate (173 subscribers). These metrics offered valuable insights that contributed to continuous optimization of email campaigns.
OBJECTIVE
Collaborated with a team to produce engaging social media content on LinkedIn and Instagram, with the goal of broadening the Sky Society brand's presence among audiences passionate about the marketing industry. Focused on crafting relatable posts that resonate with Gen-Z trends
PROCESS
Designed Sky Society’s Marketing Monday News content with current marketing news on Canva and tailored it to the target audience of Sky Society on LinkedIn and Instagram.
RESULTS
Achieved a 59.2% engagement rate, and 1,071 engagement clicks on LinkedIn.
Designed Sky Society’s Marketing Monday News content with current marketing news on Canva and tailored it to the target audience of Sky Society on LinkedIn and Instagram. Achieved a 59.2% engagement rate, and 1,071 engagement clicks on LinkedIn.
OBJECTIVE
Collaborated with the Director or Marketing in Phi Chi Theta on social media to gain followers and highlight their three pillars: professionalism, brotherhood/sisterhood, and philanthropy.
PROCESS
Created posts and video content on Canva and CapCut tailored to target the target audience of Phi Chi Theta, a professional business fraternity. Oversaw content approval process via Slack and Trello.
RESULTS
Attained a 13.4% engagement rate on Instagram posts and an increase of 6% engagement on TikTok to promote club awareness.
sky society
OBJECTIVE
Create an engaging event tailored to women in marketing and achieve over 250 registrations for the "Galentines Girls Night In" digital event using Eventbrite and paid ads.
PROCESS
Collaborated on all aspects of event planning including ideation, creating the Eventbrite registration page, designing promotional materials (including paid Instagram ads), drafting emails, tailored prompts, and moderating events. In addition, worked closely with the team to formulate event plans utilizing Miro.
RESULTS
The event achieved a success rate of 94.8%, selling 237 out of the targeted 250 tickets.
Sky Society
OBJECTIVE
Teamed up with colleagues to create an Instagram paid ad for Sky Society's Instagram story, promoting the attendance of women in marketing at a virtual event hosted by our team.
PROCESS
Enhanced the Instagram ad targeting audiences in New York over 3 days. This effort contributed to 200 event sign-ups on Eventbrite.
RESULTS
Accounts Reached: 5,327
Accounts Engaged: 161
Profile Activity: 63
sky society
OBJECTIVE
Increase organic traffic through raking on search for target keywords.
PROCESS
Conducted extensive keyword search using Semrush. Identified and incorporated high-impact keywords such as “Successful Women In Business” with a difficulty rating of 51%. Wrote and published 1k word SEO blog post using target keyword.
RESULTS
While eagerly anticipating the ranking results, I'm optimistic about the potential impact of my blog post.
Sky Society
OBJECTIVE
Teamed up with colleagues to revamp Sky Society's Career Affirmation Journal for women.
PROCESS
Through HubSpot, I pinpointed and identified 30+ TikTok nano and micro-influencers whose content resonated with the brand and enhanced product visibility among their followers. This effort aimed at promoting Sky Society's Career Affirmation Journal involved coordinating the development of user-generated content (UGC) videos.
RESULTS
Identified 34 TikTok nano and micro-influencers to promote Sky Society’s Career Affirmation Journal.
BACKGROUND
In my role as a digital marketer for Sky Society Podcast, I led the creation of a compelling public relations statement for our episode featuring Courtney Ksiazek, the Senior Director, Partnership Marketing at Angel City Football. This achievement showcases my commitment to delivering premium content by strategically articulating Courtney's compelling background story.
