LEXIE
COLEMAN
Marketing Portfolio
view my work
ABOUT ME
Hi, my name is Lexie and I am a passionate and eager digital marketer based out of Atlanta, Georgia. I am actively seeking to join a dynamic marketing team where I can exhibit my creative abilities and storytelling talents.
My passion for creativity is something I have encompassed since I was very young. In the past, I channeled my storytelling abilities from growing up as an actress. Now, I would like to use those talents to channel them in the creative marketing space. Creating content that tells a story to the audience is something I am passionate about.
In my free time, I am the host of a true crime podcast called “Hot Coffee, Cold Crime.” I coordinate and manage the TikTok page and Instagram. I create flyers, logos, schedule content, and more. There, I am able to hone in on my passion for creativity and storytelling to build an audience and foster in creating a brand image.
Marketing
Craft weekly email newsletter for a community of 12,000+ subscribers. Research the latest trends, write engaging subject line intros, and conduct interviews with featured guests.
Resulting in an open rate of 64.2% and a click-through rate of 2.8%, ensuring our content resonates and drives meaningful engagement.
Influencer
Marketing
Collaborate with TikTok influencers to increase engagement of “Career Affirmation Journal.” Identified brand relevant TikTok influencers. Coordinated outreach to 20+ TikTok influencers via HubSpot. Resulting in successfully onboarding 4 influencers in 1 month, exceeding onboarding goal by 100%.
Likes: 191
Views: 6,000
Comments: 39
Saves: 11
SEO &
Copywriting
Drafted press release announcing a Sky Society podcast episode. With a strategic focus on enhancing brand recognition and expanding our reach, this announcement aims to ignite interest and anticipation among our audience for our newest podcast episodes.
Formulated an SEO blog post utilizing a long-tail keyword to maximize engagement and enhance the chances of ranking on the 1st page of Google. Conducted data-driven market research, harnessing insights from HubSpot and trending analytics, to optimize content strategy for optimal visibility and impact.
Social Media
Marketing
Engaged audiences across LinkedIn and Instagram through interactive discussions, resulting in a significant outreach of 6,362 impressions
Designed an educational/motivational Instagram story. Keeping Sky Society’s target audience and brand guidelines in mind, I was able to generate a reach of 333.
Event
Marketing
Coordinated virtual event for Sky Society with the goal of making it the most attended Sky Society event. Accumulated 130 registrants within the first week of the ad being released. With a minimum overall goal of 200 registrants.
Design a paid ad for Instagram story promoting the event. Carefully selected target audience to maximize ad performance. Convey a message that resonates with your audience simultaneously capturing their attention. Given the budget of $50 for 5 days.
